There’s nothing better than opening up a bag of freshly roasted coffee beans for the first time. The caramel notes and the fruity fragrances warm your soul and deliver a rush of sensory pleasure that will live with you forever.
At Creature HQ, we think about freshness a lot.
Freshly roasted coffee beans taste better. Okay, maybe we’re a bit obsessive about the whole fresh thing but it really does matter. Especially as most bags of coffee are sat on grocery store shelves, going stale. Let me explain.
COFFEE BEANS ARE YEARS IN THE MAKING
Coffee plants grow best in tropical climates around the equator. These plants produce cherries that are hand picked for their coffee seeds and processed into what we know as green coffee beans.