VERACRUZ COWBOY

This year’s Veracruz Cowboy rides in from the fog-draped highlands where Veracruz meets Puebla, two coffee-rich states with some of the most unique terroir in all of Mexico. The beans come from a network of more than 100 smallholder farmers, each cultivating a few hectares in the coniferous cloud forests between 1,500 and 1,800+ meters above sea level.

We source this coffee through our partners at APG and Falcon, teams who go far beyond logistics, offering organic fertilizers, improved coffee genetics, and agronomy workshops to help farmers earn better premiums for better coffee.

The lot is a blend of Mundonovo, CR95, and Criollo varieties, processed with care: cherries undergo fruit fermentation during transport, followed by a shorter 24-hour fermentation in concrete tanks at Jesus Maria. After a clean spring-water wash, the beans are dried slowly and evenly in guardiola dryers, locking in longevity and sweetness.

Expect classic crowd-pleasing notes of cocoa powder, milk chocolate, caramel apple, cherry, and roasted almond, with a crisp, round body that works across brew methods, from filter to flat white.

Whether you're brewing at home or behind the bar, Veracruz Cowboy brings the goods. Big-hearted, high-grown, and full of smooth character.