GROOVY GUJI

A Flavorful Groove from the Heights of Ethiopia

High in the misty hills of Uraga, where the clouds flirt with the mountain tops and the land hums with life, a coffee legend is born. Meet Groovy Guji, a brew so bright and lively it practically comes with its own theme song. 🌄☕ Crafted at the Kuri Mountain washing station under the watchful eye of Habtamu Fekadu Aga, this coffee is a flavor-packed adventure waiting to whisk you away.

Growing at a lofty 2010-2250 MASL, the heirloom varieties 74112 and 74110 soak up all the magic of the Guji terroir. The result? A cup that’s a wild carnival of flavors: peach tea sweetness, strawberry moscato sparkle, and a champagne-like acidity that makes your taste buds tingle. The bold black tea finish ties it all together like a groovy bassline, leaving you with a decadent, punchy finale. 🍑🍓✨

The journey from cherry to cup is just as exciting. At the Kuri Mountain washing station, the beans are treated like royalty—meticulously sorted, pulped, and given a luxurious 24-hour fermentation to develop their vibrant character. After that, they’re laid out on raised beds for 9-12 days, carefully turned and inspected by hand, drying in the shade like sunbathing rockstars. Every bean is a labor of love, precision, and flavor magic. ☀️🌿

But Groovy Guji is more than just a pretty cup—it’s a coffee with heart. The Kuri Mountain team is serious about sustainability, treating wastewater responsibly to protect the environment, and teaching farmers organic practices to keep their lands lush and thriving. They even lend a hand (and some cash) to farmers before harvest, and when they’re not perfecting coffee, they’re out renovating the local elementary school. 🎓🌍 It’s not just about making great coffee—it’s about making a better world.

So brew up Groovy Guji and let its fruity sparkle and bold finish transport you to the highlands of Ethiopia, where every sip is a celebration, every flavor a dance, and every bean a tiny masterpiece. Ready to let your taste buds boogie? 🎉☕💃